E-Mail Marketing

List-building Tips

1. Have an objective in mind as to what you are going to do with your database (e.g. customer product/service updates, retention newsletters, list rental etc.)

2. Think through how you will segment your database in advance, so that you can collect the information accordingly.

3. Make the sign up process short and sweet with lots of info about what you are doing with the information and how you plan to protect people's privacy and how often they will be communicated with

4. Have a cleaning, unsubscribe process well thought out

5. Use personalization, customized or timely content to keep your recipients interested, and provide a referral/viral option